Like everything else on the Internet, PageRank is being monetized. The smart people are cashing in on their popularity and how can you really blame them? But the one thing it does is make you be more realistic concerning ranking in Google. It's not enough to tell newbies to build quality content. That alone will not get them ranked. To get ranked, they will have to spend much time and money. If not, they can always go the PPC route. Google makes more money that way anyway.
SHHHHHH! We are not allowed to talk about google no more, they might find out and we will get in trouble, keep this quiet
I'm actually getting excited to see Google go public. They will have a lot more reporting to do then.
