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Differences between SEO and SEM

To be honest.. I had no idea... I always just considered them the exact same thing... I've always used SEO for both "phrase" so to speak...Which according to him.. is exactly what everyone said.... In my opinion.. both are technically one in the same... and can be branched under: [b:e92a4cf520]Marketing[/b:e92a4cf520]... period. However... i looked up: SEO vs SEM .... First site: http://www.raisemyrank.com/articles/seo-sem.htm kind of annoying site... I HATE The layout.. but has a bit of info on that page..

SEO is basically optimizing a page to be search engine friendly and rank well in results, where as SEM is not only Optimizing a page, but it consists of different things as well. SEM - Get your site's profit high through search engines SEO - Optimize a page so you get good ranking for certain keywords, SEM is mainly for business sites, where as SEO can be used for any site.

I agree with fpworld. In Gimpsy, we have SEO, SEM and search engine submission services all listed under Marketing. raven

don't forget about SEP or search engine promotions either! they are supposedly all different disciplines.

I have come to believe that SEO is the initial work I do for the client, optimize the site, keyword identification, text editing, meta and alt tags, and submissions. SEM is the later ongoing work I do with the site. Readjusting keywords and text, building quality link partnerships and so on. We do have clients that choose a one time shot and clients that choose to continue an ongoing campaign. For what it's worth this is the difference I percieve in my work with clients.

i wonder why the divisions are made. probably just a different way of marketing the same services.

That is exactly why... If they were all considered the same thing, you wouldn't be able to charge more... this way you get to charge 3x for the same thing

Smart marketing always involves multiple pricing levels and packages. I suspect this is no different.

SEO and SEM are used interchangeably by most people. It's just semantics. And, search engine optimization is hardly a marketing strategy. Tons of sites exist which maintain top rankings in the SERP's, but do not effectively market their products. It takes a lot more than top rankings in SE's to market a product.

:welcome to our lil community JohnScott! :) Glad to have ya!

Welcome aboard JohnScott! :welcome

Thanks for the warm welcomes. :)

hey, how do you live in two places at one time?

I live in Seattle some of the time, and Las Vegas some of the time. Too hot to stay in Vegas during the summer. 8)

Hey John :D Nice to see you here. raven

Hiya Raven :D

Nice to meet you JohnScott :) What so you like most about Las Vegas? (if you don't mind me asking) I would have to imagine living there would be a lot different than being a visitor for a week..

I can't believe he's complaining about the heat. It only gets up to about 115 there! :P

I posted a message at WebmasterWorld: http://www.webmasterworld.com/forum34/607.htm and according to them, this is whats the difference between SEO and SEM: [quote:12a3ecaf6d]SEM = Search Engine Marketing. It includes SEO and paid techniques like paid inclusion and paid placement. SEO = search engine optimization. optimizing your site for natural listings and directories. SEO is a piece of SEM.[/quote:12a3ecaf6d] I think I'll have to go with them.

I like that definition. Very concise. The SEM's will also get you into PFI and hand submit to directories. So SEO is encompassed in the greater discipline of SEO.

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