Question on Adwords

The broad matching should be on and you would probably get picked up for those phrases. If you put the phrase in [] brackets, it will force an exact match. That will make your CTR go up but the impressions will go way down. If you keep getting turned off it means the search is too broad and the click through is real low. You end up paying more money because of a low CTR so your best bet is to target the phrases. Plus make a specific ad for each keyphrase with the keyphrase in the title. People are more likely to click if the get an exact match.

Thanks Tom. For some reason I don't see you online right now...How is your ppc going? Andrey

It is doing as well as most day old babies :)

a word like "web" is just a horrible word. too broad. the traffic probably won't convert.