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That means the current "New Yahoo Search" has monetized all but 10% of the search engine results. There is only once chance in Yahoo: to be number 1 or to pay. PPC isn't the future. It's the present.


i never knew that but it makes sense! i wonder how many people will even go past the first row of results.


I'd say you're pretty much doomed in a one spot world like that. You are either the number one optimized spot for the placement or you don't get any traffic. Yahoo isn't very committed to free search if you ask me ;)


It almost limits it to sponsored ads only. I did a search for some lesser terms, and it had free listings. So maybe it also has to do with the popularity of the search term. If there are many competitors, top spots are placed by paid advertisements. If the word doesn't get searched often, and there aren't folks paying, it comes up free.


They were promoting a search today. You search for "Chicago Hotels". You see listings from Yahoo Travel! with star ratings first. Then you see sponsors and Overture adds. There are no free listings above the fold at all! NONE!


I hate this commercial bull on all the engines now. if you had a good non profit search engine it would clean up.


I don't think there can be such a thing. Someone has to pay for servers, bandwidth etc. I think internet access providers (like net zero) tried this back in the 90's and it didn't work out. Someone has to pay for time, resources etc. The internet has never been free, and I don't think it ever will be..


Yea but there is commercial and over commercial.


Exactly which is why Yahoo! results are for $hit. Any idiot with a crappy site but a huge bankroll will rule on Yahoo. Before it just used to be the black hat spammy sites......Ah the good ole days... I used to love Yahoo, but their results are so ridiculous now that even MSN is going to look good. [size=9:578c0366a6][URL=http://www.lvrealty.net/Nav.aspx/Page=/PageManager/Default.aspx/PageID=172701]Boulder City NV Real Estate[/URL] | [URL=http://www.lvrealty.net/Nav.aspx/Page=/PageManager/Default.aspx/PageID=172676]Las Vegas Retirement Communities[/URL] | [URL=http://www.lvrealty.net/Nav.aspx/Page=/PageManager/Default.aspx/PageID=172700]Las Vegas Golf Homes[/URL] | [URL=http://www.lvrealty.net/Nav.aspx/Page=/PageManager/Default.aspx/PageID=172705]Dogs for adoption in Las Vegas[/URL][/size:578c0366a6]


They intersperse the search results with the paid also. I think we may start seeing Google doing that soon, to increase PPC revenue.


They may "have" to just to compete with the crappier engines. Hopefully they will stick to their guns and leave it as is. When searching I prefer to get organic results rather than a paid advertiser. Visit the most comprehensive [URL=http://www.lvrealty.net]Las Vegas Real Estate[/URL] and [URL=http://www.realestatebyjacqulyn.com]Henderson Real Estate[/URL] website online. Or look at pictures of my [URL=http://www.geocities.com/jade456us]Parrot[/URL]


a lot of people want organic results. i think they cant really remove them all.


Im in position 2&3 for my targeted phrases in yahoo though. and they send me a fair bit of traffic.


for sure. people will drill all the way down a results page if they're really looking for something. yahoo is a huge factor on the internet. but google still has more and better traffic.



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