I think Edwin is essentially right. If the customer is in a fairly uncompetitive area then all they need to do is make some obvious modifications to the existing pages. That alone can probably rank many of the keyphrases. Then for the tougher ones they bring in links from their link network.
You can also manage someone's PPC campaign.
Yeah, sign them up with SearchFeed through your resellers account and get % of all the money you help them spend :lol:.
Yep. If you manage the PPC account also you could make some good money.
That's when SEO becomes SEM. More and more SEM companies are becoming more like traditional off-line advertising agencies. They are combining as many services as possible.
sem > seo you get more money from the client!
Job of SEO= generate traffic through search engines. a lot of the time its figuring out what terms to target to generate traffic and what is achivable with the amount of backlinks you can get.